INDUSTRY INSIGHT
Because many health coaches come from corporate backgrounds, like myself, they understand the pressures employees face and what it takes to get them back to work feeling well, not just present.
This doesn’ t mean health coaches should replace your existing EAPs or leadership training. Instead, they complement them by bridging the gap between reactive support and proactive wellbeing and helping you cover more ground with lasting impact.
Coaching is often seen as something reserved for executives, but in reality, it’ s increasingly accessible across teams through formats such as group programmes. When implemented well, it delivers strong ROI by driving behavioural change, improving resilience and reducing burnout before it takes hold.
Call for systemic change
You’ ve likely already invested in some form of wellbeing, but if people aren’ t using it or outcomes aren’ t changing, the answer isn’ t to do more of the same, but to try something else.
Businesses must shift from ad hoc offers to systemic support. That means embedding health into leadership, communication, job roles and team expectations. It means choosing solutions that are personal, accessible and proven to build long-term resilience.
Crucially, we need to shift our focus from crisis response to prevention. Support shouldn’ t arrive only after someone is burnt out or at breaking point. The goal is to keep people well, not just help them recover once they’ re not. x www. intelligentcxo. com
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