INDUSTRY INSIGHT
Staying ahead: Evolving products in an industry that won’ t stand still
Everyone knows that technology is evolving faster than ever before. bluQube is a cloud-native accounting platform developed by Symmetry, designed for mid to large organisations and helps simplify complex finance processes while giving teams better visibility to make decisions in real-time. Its CEO, Simon Kearsley, has led the business for over 25 years and in this feature discusses what it takes to keep pace in an industry which never slows down.
Standing still is the fastest way to fall behind when it comes to technology. Markets move quickly, user expectations shift constantly and regulatory change is relentless. For tech companies, success lies not in setting a roadmap and sticking to it, but in having the agility to evolve.
We see adaptability not as a reactive move but as a proactive strategy. The most valuable product developments are often those driven by the people using the platform daily. That’ s why it’ s critical to build a culture that embraces change and sees customer feedback as free business analysis from those on the frontline.
Turning disruption into direction
Many software providers view enhancement requests from customers as interruptions or diversions from their carefully plotted product
Simon Kearsley, CEO, bluQube
www. intelligentcxo. com
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