Intelligent CXO is a Lynchpin Media publication for professionals with an interest in global CXO news and events. If you wish to subscribe for regular copies, then please email: info @ lynchpinmedia. com
EDITOR’ S NOTE
Welcome to the 52nd edition of Intelligent CXO. You may notice a slightly different look to the magazine this month. As part of the Lynchpin Media brand, the magazine has undergone a redesign. It still focuses on expert insight for intelligent business leaders with all the latest news, features and thought leadership from around the globe. But there are also some new additions, including an expert column from a member of our strategic content team and an online round-up.
On the front cover of this month’ s magazine, we feature Jorge Bestard, Head of EMEA Sales at Canva. Canva is an all-in-one platform for visual communication and collaboration, built to empower everyone to design. It can be used by every team in an organisation and is not only used by novices but also by creative professionals. It serves a wide range of companies and employees and over 230 million people use the platform every month. Bestard discusses the impact of AI on marketing and how the technology can work as a creative partner. He also talks about how businesses are using AI to better understand customer behaviour. Turn to page 14 to read more.
overconsumption and calling out inauthentic marketing. Matt Powell, Creative Director at Great State, unpacks what this means for brands. Turn to page 35.
We also have an Intelligent Technology section dedicated to all the latest technology developments affecting SMEs and a page called Project Round-Up which features news from across our regions.
I hope you enjoy the magazine and if you’ d like to contribute to any future issues, please do not hesitate to contact me by emailing rebecca @ lynchpinmedia. com
Rebecca Miles Managing Editor
ISSUE 52
Our Expert Column this month comes from Alix Pressley, Lynchpin Media’ s Director of Strategic Content. She discusses how AI is changing the workplace and the reluctance of some to take this new technology onboard. Turn to page 18 to read more.
As Generative AI matures in life sciences, many organisations struggle to scale beyond pilot programmes. Christopher Wooden, Sr. Director, Global Market Insights, and Charles Rink, Sr. Principal, Information Management & Analytics Technology at IQVIA, explore how agentic AI offers a path to enterprise value. Turn to page 24 to read more.
Forget blind brand loyalty and endless hype. De-influencing is real and it’ s here to stay, with Gen Z repeatedly rejecting
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