Christopher Wooden, Sr. Director, Global Market Insights processing workflows or regulatory literature reviews that tie up specialised teams for weeks.

2. Does it outperform existing methods? Not every task benefits from advanced technology. Simple numerical analysis often remains better handled through traditional programming. Viable applications demonstrate that agentic systems offer faster outcomes, higher-quality insights or fundamentally new capabilities that were not previously possible. The technology should represent a clear competitive advantage, not just a different approach.

3. Can users adopt it easily? Even powerful tools fail without seamless workflow integration. Users – whether they are safety scientists, medical science liaisons or marketing teams – must be able to engage naturally with outputs and trust the results. Adoption accelerates when solutions save users time, like reducing call preparation from hours to minutes.

When applications satisfy all three of these criteria, they tend to demonstrate significantly higher scaling success rates and generate measurable returns on investment( ROIs).

Proven applications delivering enterprise value

We have already seen evidence of the transformative potential of scaled deployments.

Here are just a few:

Pre-call briefing assistants represent one of the most successful commercial implementations, with some deployments spanning over 20 countries. These platforms automatically synthesise clinical trial data, physician interaction histories and product information into personalised briefs that enable field reps to be fully prepared to handle conversations with HCPs. However, industry experience reveals that success depends heavily on data availability. For example, user engagement can quickly diminish after initial excitement when customer relationship management( CRM) platforms lack access to sufficient customer information or fail to surface it effectively.

Message recall analysis demonstrates the power of intelligent automation to reveal previously inaccessible insights. One implementation processes millions of HCP verbatim responses across multiple languages and geographies to identify which marketing messages truly resonate versus those that miss the mark. Instead of spending months manually coding responses, commercial teams can now identify critical trends and optimise messaging strategies in real-time. This capability proves especially valuable given that sales forces represent the preponderance of pharmaceutical companies’ promotional costs.

Pharmacovigilance automation showcases the ability of intelligent systems to handle complex regulated processes. These platforms accelerate the processing of adverse event reports through automated triage, duplicate detection and initial narrative drafting while maintaining full regulatory compliance. At scale, these implementations process over 1 million CRM records, 4 million digital records and 100,000 emails and PDFs annually while supporting more than 180,000 virtual assistant interactions. The result: faster reporting timelines, improved patient safety and the ability of human experts to focus on the highest-risk cases.

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