CASE STUDY

Jorge Bestard, Head of EMEA Sales, Canva

Canva is an all-in-one platform for visual communication and collaboration, built to empower everyone to design. It can be used by every team in an organisation and is not only used by novices but also by creative professionals. It serves a wide range of companies and employees and over 230 million people use the platform every month. Jorge Bestard, Head of EMEA Sales at Canva, discusses the impact of AI on marketing and how the technology can work as a creative partner. He also talks about how businesses are using AI to better understand customer behaviour.

14 www. intelligentcxo. com