FINAL WORD
The UAE has quickly become one of the world’ s most dynamic markets for innovation, trade and entrepreneurship. Home to 87 Fortune 500 Arabia company headquarters and a growing list of multinational brands opening offices, the country has positioned itself as a magnet for business growth. SMEs are also the backbone of this economy, making up 94 % of all businesses in the UAE and contributing over 63.5 % to the non-oil GDP. This diverse ecosystem is both vibrant and fiercely competitive.
In this crowded arena, many companies face a common problem: they aren’ t visible. With thousands of businesses competing across sectors, brands that lack a clear digital footprint risk being overlooked entirely. Even those with strong offerings can get lost in the noise without an intentional strategy to build and maintain visibility. And in a digitally driven economy like the UAE, if a company doesn’ t have a discoverable online presence, it may as well not exist. Here’ s how companies can start building greater digital recognition with the audiences that matter most.
Digital presence is no longer optional
With Internet penetration at a staggering 99 % and users spending almost 7.5 hours online daily, the UAE is among the most connected countries on the planet. That translates into a highly digital-first consumer base.
Companies must challenge their teams to prioritise local or regional digital strategies. This begins with creating market-specific social media accounts that remain active and relevant. In the UAE, Instagram and LinkedIn tend to perform well, while Facebook is generally not suited for professional engagement in this region. Keeping these platforms active enhances search visibility and quickly informs potential customers about the brand’ s offerings and values.
The company website also needs to speak to the local audience. That means developing bilingual landing pages in English and Arabic with regionally tailored messages. Global websites often present too much irrelevant information, which only confuses potential customers. A simple regional presence can go a long way in making your offering clear and accessible. In fact, KPMG notes that brands winning the loyalty battle in the country do so by mastering digital-first, customercentric approaches.
Build your communications engine
Visibility is not a one-off event. It requires consistent effort and strategic content. Businesses need to regularly put out updates, whether that’ s a press release, event participation, commentary or a feature secured through a media partner.
THE BUSINESSES THAT THRIVE ARE THOSE THAT EMBRACE A DIGITAL-FIRST, DATA-DRIVEN AND AUDIENCE-FOCUSED COMMUNICATIONS APPROACH. www. intelligentcxo. com
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