Almost a third of UK domestic businesses are considering international expansion in the next three years. Nita Nambiar, Chief People Officer at Hexaware Technologies, highlights three steps that can help avoid cultural clashes and ensure a smooth transition into a new region: completing thorough regional assessments ahead of developing integration strategies, hiring those who understand the local culture and providing resources to employees for continual cultural education.

But expanding into international markets is no small task, and without a clear understanding of cultural differences in certain geographical regions, companies risk making mistakes. A strong product alone doesn’ t guarantee success; overlooking local workplace norms can lead to employee disengagement and dissatisfaction, leaving organisations struggling to maintain productivity and retain talent in new markets.

Organisations must try to understand local customs before branching out internationally, allowing them to get ahead of any potential cultural nuances and nonverbal communication barriers. This proactive approach paves the way for stronger relationships, smoother operations and long-term success.

The business case for cultural awareness

The way companies operate varies dramatically across cultures, from organisational structure and communication styles to business etiquette and

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