GET TO KNOW messages across visual, written and verbal formats – to ensure clarity, consistency and connection across globally distributed teams. This not only reinforces alignment but builds a shared sense of momentum and ownership.
Equally important is empathy. I place a high value on understanding the human dynamics behind performance. In a fast-moving, constantly evolving industry, people need to feel supported, empowered and inspired. My goal is to cultivate a culture where creativity, accountability and resilience can thrive in equal measure.
What do you currently identify as the major areas of investment in your industry?
One of the most important is direct-toconsumer commerce, where we focus on expanding Web Shop solutions and alternative payment methods. In fact, Xsolla Web Shop has been at the forefront of the industry for over four years, powering 500 + web shops worldwide across diverse game genres and scales.
User acquisition and retention remain top priorities as the industry grows more competitive. We are investing in tools that help developers better engage and retain players through datadriven insights. Lastly, while still evolving, Web3 and Blockchain technology present exciting opportunities for digital asset utilisation and new monetisation models. We’ re closely monitoring this space and investing in solutions – like Xsolla ZK – that can enhance the gaming experience while providing real value to developers and players alike.
If you could go back and change one career decision, what would it be?
If I could revisit one career decision, it would be choosing stability over risk early on. I passed on an opportunity to join a small, innovative team working on what would later become a major shift in interactive media. At the time, the path felt
I BELIEVE THE MOST EFFECTIVE TEAMS ARE THOSE ALIGNED BY PURPOSE AND PASSION, NOT JUST PROCESS. www. intelligentcxo. com
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