INDUSTRY UNLOCKED
If the sector wants to attract top talent and meet modern customer expectations, embracing AI will become a powerful advantage.
AI isn’ t easy, but that’ s where plug and play technology providers come in
Despite its potential, implementing AI in hospitality isn’ t simple. It’ s not just‘ flipping a switch’. It requires the right data, robust infrastructure, continuous model training and operational scale – elements that are far beyond the reach of independent venues.
That’ s why small businesses can’ t be expected to build AI solutions on their own. They don’ t have the time, resources or technical expertise to develop, test and maintain this kind of technology in-house.
This is where established, data-rich providers that already have a significant customer base and first-party data will play a vital role. With years of experience supporting SMEs and a platform already integrated into the day-today operations of hospitality venues, with all the building blocks in place: structured data, user engagement and industry insight – we have learnt at Embargo how powerful AI can be if implemented correctly. Now, backed by the UK Smart Grant, we will be leveraging these strengths to make AI practical and accessible for businesses that need it most and we strongly believe this will become a norm for tech providers in the future, as well as for SMEs.
AI should not be a luxury reserved for enterprise chains. Independent venues deserve access to the same tools, insights and automation that larger players use to thrive. With solutions like AIdriven CRM platforms, small- and medium-sized hospitality businesses can finally level the playing field, unlocking the full potential of their data and driving smarter, more sustainable growth.
The industry is ready. The workforce is ready. The data is ready.
Now’ s the time to act. x
Frederick Szydlowski, Co-founder, Embargo www. intelligentcxo. com
39