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Majority of M & A engagements anticipated to be completed using AI-based technologies
Litera, a global leader in legal technology solutions, in association with the Technology in M & A Subcommittee of the American Bar Association’ s M & A Committee, has released new data revealing UK firms currently use AI-based technologies to complete around half( 49 %) of their merger & acquisition( M & A) engagements and 61 % at firms where M & A is the majority of their work.
As part of Litera’ s new survey, M & A in the AI Era: Future Trends in Deal-Making Tech, the data reveals law firm leaders are navigating an increasingly competitive landscape for deal-making amid a slowdown in global M & A activity.
Eight in 10( 80 %) UK law firms indicate that AI is highly important for their overall M & A practice. With legal professionals seeing a 27 % improvement in the realisation rates for their M & A deals from the use of technology, it reiterates why the vast majority( 81 %) have plans to make use of Generative AI solutions for their M & A practice in the next one or two yeara and the reason 94 % anticipate that the majority of M & A engagements in the legal industry will be completed using AI-based technologies within the next 10 years.
Seven in 10 legal professionals in the UK report that clients proactively ask their firm about using specific AI technologies or products in their M & A due diligence projects regularly, compared to around half of those in Canada( 51 %) and the US( 55 %). Despite the potential AI offers, firms globally recognise that not all clients are comfortable with it just yet, and they’ re tailoring their pitches to prospective clients based on their perceived comfort with AI.
Almost half of industry professionals are already using Rich Communication Services
This reported high uptake is bringing a range of benefits to businesses including better user experience( 53 %), enhanced media sharing( 29 %) and increased trust via verified sender( 18 %), establishing a richer, more credible form of customer communication. Branded profiles and verified sender badges remove customer doubt when receiving and clicking links in RCS messages, while embedded images, video, audio and branding, alongside hyper-tailored personalisation, make for more engaging interactions.
Nearly half of surveyed mobile industry professionals already use RCS, the successor to traditional SMS. Among them, a significant majority( 60 %) report RCS having an‘ overwhelmingly positive’ impact on their customer communications. That’ s according to new research conducted among attendees at Mobile World Congress 2025 by Twilio, a customer engagement platform that drives real-time, personalised experiences for today’ s leading brands.
Respondents shared positive ways RCS could impact their customer communications, including increased security( 37 %), streamlined communications with customers( 25 %), fostering deeper, more engaging relationships with customers( 17 %), driving high ROI( 11 %) and deepening trust with customers( 10 %).
Although 56 % of respondents have yet to implement RCS, it’ s on a positive upward trajectory. In the next 12 months alone, for instance, nearly three-quarters( 71 %) of the surveyed industry professionals at MWC plan to adopt RCS, indicative of increasing confidence and demand. While 14 % intend to implement RCS in all interactions where possible, 20 % will do so for most interactions and 37 % will for selected interactions.
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