GET TO KNOW of threats – but without the right strategy, complexity can become its own vulnerability.
If you could go back and change one career decision, what would it be?
As Jeff Bezos said:“ What’ s dangerous is not to evolve.” Staying flexible and open is what keeps me moving forward.
What’ s your go-to productivity trick?
OVER TIME, I’ VE LEARNED TO QUEUE MY TASKS AND ORGANISE THEM INTO‘ URGENT’ AND‘ NOT- SO-URGENT’ CATEGORIES, PRIORITISING BASED ON WHAT WILL CREATE THE MOST IMPACT.
Looking back, I sometimes wish I had jumped into the cybersecurity field a bit earlier. However, when I reflect on my journey – from technology training to sales programmes and now technology marketing – I see nothing to regret in how it’ s unfolded.
B2B technology marketing is incredibly dynamic and engaging. Every conversation matters, and every interaction is a chance to build trust and drive meaningful change. Every chapter of my career, whether technical or strategic, has shaped the broad expertise and holistic approach to cybersecurity marketing I bring with me today.
This journey has also helped me better understand and support cybersecurity leaders – and collaborate more effectively with sales teams – by translating complex challenges into clear, meaningful engagement that drives real outcomes. And I’ m still learning – with each project, campaign and conversation across this vibrant continent.
What behaviour or personality trait do you most attribute your success to and why?
I credit my success to curiosity and adaptability. I’ m always asking questions, looking for better ways to do things and not afraid to challenge the status quo. I learn constantly – from customers, partners and peers. This industry is fast-paced and competitive, and I’ ve found that a proactive, can-do mindset makes all the difference. I’ ve learned to fail fast, make quick decisions and not dwell on mistakes. I focus on the wins, learn from the losses and adapt as I go.
There’ s a TED Talk about the‘ procrastination monkey’ by Tim Urban, and honestly, I think we’ ve all been there! Sometimes, I find myself facing that monkey too. I wouldn’ t call myself a full time procrastinator, but it does sneak in occasionally. Over time, I’ ve learned to queue my tasks and organise them into‘ urgent’ and‘ not-so-urgent’ categories, prioritising based on what will create the most impact. I focus on high-value activities that drive the best results. When I can, I delegate tasks and carve out time for the key activities and projects that will lead to my wins for the year. It’ s about staying focused on what matters, not letting distractions take over.
What changes to your job role have you seen in the last year and how do you see these developing in the next 12 months?
This past year, I’ ve leaned more into Account-Based Marketing( ABM) – getting sharper about who we speak to and how we align with sales to reach the right decisionmakers. With AI, targeting and personalisation have become more precise, but more than ever, local context matters.
As a B2B marketer in Africa, I’ m constantly balancing regional nuances with global tech trends. According to Gartner, 75 % of B2B buyers now expect personalised interactions. That tells me the next 12 months will be about scaling personalisation without losing authenticity – especially in diverse markets like ours. x
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