Intelligent CXO is a Lynchpin Media publication for professionals with an interest in global CXO news and events. If you wish to subscribe for regular copies, then please email: info @ lynchpinmedia. com
EDITOR’ S NOTE
Welcome to the 49th edition of Intelligent CXO. On the front cover of this month’ s magazine, we feature Bob Legters, Chief Product Officer at Paysafe, which has been making payments happen for more than 25 years. Paysafe offers digital wallets like Skrill and NETELLER, which provide fast, secure and flexible online payments, and payment processing, helping businesses accept a wide range of payment methods, and it also provides online cash solutions. Paysafe handles complex payment needs, particularly in regulated markets, and offers alternative payment methods beyond traditional credit cards.
Legters took the time to discuss how the payments industry can help to transform the experience economy, which has been steadily growing in recent years, driven in part by the influence of social media. He also speaks about how Paysafe is removing barriers for customers and how he sees the payments industry progressing. Turn to page 44 to read more.
the concept of‘ strategy’ has become outdated, how brand has evolved into a critical commercial driver and why cross-functional alignment between marketing, sales and leadership is essential for success. Turn to page 41.
I hope you enjoy the magazine and if you’ d like to contribute to any future issues, please do not hesitate to contact me by emailing rebecca @ lynchpinmedia. com
Rebecca Miles Managing Editor
ISSUE 49
In this month’ s Editor’ s Question, four experts mull over this question, how are companies adapting to changing consumer behaviour in the era of e-commerce and Digital Transformation? Turn to page 20 to read their responses.
In light of the European Union’ s AI Act coming into full force in 2026, Squirro’ s Co-founder & CEO, Dorian Selz, looks at a critical yet often overlooked challenge – the lack of standardisation in AI regulation across a globalised economy. While much of the conversation focuses on the EU AI Act and national policies, businesses operating across multiple jurisdictions face a deeper issue: a fragmented regulatory landscape that creates compliance uncertainty and risk. Turn to page 28.
Marketing strategy is undergoing a transformation as long-term planning gives way to a more agile, brand-led approach. Rebekah Lee, Group Marketing Director at Morson Group, discusses why
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