FEATURE
IN A FRAGMENTED AI REGULATORY ENVIRONMENT, COMPANIES MUST SET THEIR OWN STANDARDS
In light of the European Union’ s AI Act coming into full force in 2026, Squirro’ s Co-founder & CEO, Dorian Selz, looks at a critical yet often overlooked challenge – the lack of standardisation in AI regulation across a globalised economy. While much of the conversation focuses on the EU AI Act and national policies, businesses operating across multiple jurisdictions face a deeper issue: a fragmented regulatory landscape that creates compliance uncertainty and risk.
Right now, we’ re on the cusp of what is likely to be the most thrilling phase of the rollercoaster ride otherwise known as GenAI adoption. Instead of hit and miss experiments, we are beginning to see the kind of serious, large-scale deployments that prove this innovation is more than just hype. AI is about to deliver tangible results that are transformational across multiple industries.
This is immensely exciting for organisations which now have the chance to revolutionise how they operate, how they find solutions for real-world conundrums and how they bring customers along for the ride, with exceptional, personalised experiences.
If they are to embrace all that AI has to offer, they must not only maintain their deployments at scale but also face up to one of the greatest challenges – operating efficiently in a fragmented regulatory landscape.
A regulatory patchwork
We live in a globalised society, and it is commonplace for a company headquartered on one continent to also operate in another, or maybe even three continents. But the fact is that when it comes to AI, there are a patchwork of evolving frameworks, with some regions enacting stricter guidelines while others take a more reactive approach. The Wild West comes to mind – plenty of action, but no sheriff in sight.
28 www. intelligentcxo. com