Intelligent CXO Issue 49 | Page 26

BUSINESS STRATEGY
recharging, factors that directly contribute to job satisfaction and engagement.
The physical and mental toll
Lengthy commutes don’ t just impact time; they also take a significant toll on mental and physical wellbeing. Employees dealing with heavy traffic, overcrowded public transport and unpredictable delays experience heightened stress levels, which can lead to burnout. WorkL’ s insights show that employees with long and stressful commutes report lower engagement and higher Flight Risk, meaning they are more likely to seek employment elsewhere. This presents a major challenge for employers aiming to retain top talent in an increasingly competitive market.
Decentralised workspaces and local hubs
Another approach to reducing the negative impact of commuting is the creation of decentralised workspaces. Rather than requiring employees to commute to a central headquarters, companies can establish satellite offices or coworking spaces closer to where employees live.
This model offers multiple benefits:
• Reduced commute times, improving work / life balance and reducing stress
• A professional environment for employees who may struggle to work effectively from home
• Increased flexibility while still maintaining a sense of community and company culture
Companies that acknowledge these challenges and offer solutions stand to gain from a healthier, more motivated workforce.
Commuting and work / life balance
Work / life balance is a key factor in employee happiness. A long and tiring commute can erode personal time, making it difficult for employees to engage in meaningful activities outside of work. Whether it’ s spending time with family, exercising or pursuing hobbies, employees value the ability to maintain a balanced life.
WorkL’ s data suggests that employees who work closer to home or have flexible working arrangements report significantly higher satisfaction levels. Employers who prioritise flexible commuting policies not only improve employee morale but also create a culture that values wellbeing.
Large companies such as Google and Microsoft have already begun experimenting with this model, and the results are promising. By rethinking office locations, businesses can meet employees where they are, rather than forcing them into outdated commuting patterns.
Remote work: A viable longterm solution?
For some roles, remote work is a natural fit. Advances in technology have made it easier than ever for teams to collaborate effectively, regardless of location. While some leaders have expressed concerns about remote work’ s impact on culture and innovation, WorkL’ s data suggests that employees who are trusted to work remotely often demonstrate higher levels of motivation and loyalty – this is because they
The rise of hybrid work
Hybrid work has emerged as the preferred model for many organisations, allowing employees to split their time between home and the office. This model provides flexibility while still creating in-person collaboration when necessary. WorkL’ s research indicates that employees who have a choice in where they work are significantly more engaged and less likely to leave their jobs.
However, a successful hybrid model requires careful planning. Employers must ensure that office days are meaningful, with a focus on collaboration, training and team bonding rather than tasks that could be completed remotely. Thoughtful scheduling and clear communication are key to making hybrid work a long-term success.
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