BUSINESS PROFILE
I am constantly inspired by the great team at Tecnotree. My vision is to drive continuous excellence and innovation in the digital landscape, shaping the future of connectivity and innovation and setting new industry benchmarks. I am confident that Tecnotree’ s journey of growth and success will continue, defining the next era of Digital Transformation.
How do you equip your staff with skills and knowledge?
At Tecnotree, we operate at the cutting-edge of technological development and digitalisation, making continuous learning a priority. We ensure our teams have access to training, workshops, seminars and industry events to keep their skills relevant and competitive. Beyond structured programmes, we emphasise learning by doing, encouraging job rotation for cross-skilling and fostering knowledge-sharing sessions, mentorship and buddy programmes to create a culture of continuous growth.
Our strongest footprint is in MEA & APAC, contributing 80 % of our revenue, while Europe and the Americas account for 20 %, with key markets in Central and South America. As we pivot into the North American market, we are strengthening partnerships with system integrators to accelerate expansion and scale our cloud-native, AI-driven BSS solutions, ensuring we remain a key enabler of Digital Transformation for telecom operators worldwide.
What has your career looked like so far?
I have had a remarkable trajectory in the technology and telecommunications industry, defined by dynamic leadership, an unwavering commitment to innovation and a passion for Digital Transformation. With over 40 years of tech industry experience, I have led initiatives that empower businesses to thrive in an interconnected world. As CEO of Tecnotree, I have driven strategic growth, operational excellence and the adoption of cutting-edge technologies like AI and cloud computing, positioning Tecnotree as a global leader in telecom software solutions.
Under my leadership, Tecnotree has expanded its global footprint, fostered a culture of collaboration and strengthened long-term partnerships with industry giants. A strong customer-centric approach and dedication to diversity and inclusion have made Tecnotree not only a leader in innovation but also an employer of choice.
How do you work with other executives within the C-suite to make sure your voice is heard?
My approach to working with the C-suite is fundamentally collaborative. I believe that the most impactful decisions emerge from a shared understanding and a collective commitment to achieving common goals and objectives.
To ensure the strategic direction of the company is always the focus of our deliberations, I prioritise clear and concise communication, backed by robust data and analysis. I also focus on building strong relationships with my fellow executives, understanding their priorities and perspectives. This allows me to frame my suggestions within the context of their concerns and demonstrate how my ideas align with the overall strategic goals of the company. I find that this approach is far more effective than simply asserting my opinion.
Results tend to focus on outcomes and results in my communication with my C-Suite, constantly striving to drive our company values of winning together and futuristic thinking, a results-driven mindset and strong organisation. This has to include respectful collaboration and empathy without forceful assertion in order to build a strong team. Ultimately, my goal is to not simply have my voice heard, but to contribute to a highly effective and collaborative leadership team that drives Tecnotree’ s success. x
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