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A majority of businesses intrigued by the potential of AI in achieving sustainability goals
Over three-quarters of businesses( 76 %) across Asia, Europe and the Middle East are intrigued by the potential of digital technologies, including AI and cloud computing in driving sustainable development, according to the latest survey report titled Tech-Driven Sustainability Trends and Index 2024, commissioned by Alibaba Cloud, a digital technology and intelligence backbone of Alibaba Group. However, the substantial energy consumption associated with these technologies is still reflecting a key barrier to broader adoption, as 61 % of respondents still express concerns over the matter.
This interest in the potential of AI, cloud computing and other advanced digital technologies to support sustainable development varies across regions, with emerging Asian markets leading the way( 83 %), followed closely by the Middle East( 78 %), Europe( 74 %) and developed Asian markets( 72 %). Notably, the Philippines( 91 %), Singapore( 84 %), Indonesia( 81 %) and Thailand( 81 %), demonstrate particularly high interest.
Regional variations in AI adoption and sustainability efforts
Despite this optimism, 59 % of businesses acknowledge a gap in understanding how digital technology can assist in achieving sustainability goals with Asia leading at 63 %, followed by Europe at 61 % and the Middle East at 45 %. Around two-thirds( 62 %) of executives believe their organisations are lagging in adopting cloud
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