TECH TRENDS a 52 % improvement in return on ad spend. This automated solution handles ad creation, placement and bidding, helping businesses reach the right users, minimise wasted spend and drive higher engagement – all at lower costs.
Holistic business growth
TikTok generated an estimated US $ 16.1 billion in revenue in 2023 – a 67 % increase from 2022. With 44 % of users purchasing directly on TikTok, the platform is more than just a social app – it’ s a growth accelerator.
Its viral trends and interactive features build authentic connections and foster brand loyalty, while targeted ads and social commerce tools streamline the path from discovery to conversion.
Understanding brand value
Visibility over channel performance is key to making smart marketing investments. Without this holistic view, businesses risk under-investing in high-potential platforms and missing growth opportunities.
CarParts is a great example of what happens when you get it right. By optimising its marketing strategy, it uncovered TikTok’ s significant impact, achieving an 11.1 ROI to sales and a 43 % higher
return than other channels. This proves the power of understanding where your investments pay off.
TikTok’ s emphasis on creative storytelling encourages brands to innovate, while realtime data insights help optimise strategies for sustained growth across all channels. The platform’ s blend of visibility, engagement and conversion supports long-term business success.
CMOs who harness TikTok’ s potential will not only reach vast audiences but also position their brands for sustained success and innovation.
Finding the right TikTok partner
As brands look to utilise TikTok’ s immense growth potential, there’ s a real risk of being trapped between multiple partners, conflicting strategies or competing technologies. The solution? Choosing a single, holistic partner.
Les Mills found the right TikTok partner in Incubeta, amplifying creatives through In-feed and TopView ad placements to drive awareness and reach amongst key audiences. This led to a 700 % ROAS and the platform responsible for 14x as many sign-ups to LES MILLS +.
Incubeta’ s partnership with TikTok empowers brands to tap into the platform’ s potential, www. intelligentcxo. com
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