BUSINESS INSIGHTS
AND TALKING OF WORK , DIVIDED ATTITUDES TO SCIENCE AND THE ARTS ARE ALIVE AND KICKING IN THE BUSINESS WORLD . off your brush . Scared ? You should be . People in business who succeed have swallowed their fear and have set out to create something special , something to make a difference to people ’ s lives .”
In our survey , 61 % of the more senior respondents agreed that opportunities for creative thinking and experimentation are very important . That number drops to 44 % overall , though , suggesting a significant swathe of middle management who would instead carry on crunching data . And overall , only 29 % of businesses said their companies allocated significant resources to empowering imagination . Too many businesses are all data , no dreams .
Striking a balance reset , one that breaks down some of these artificial barriers once and for all .
Listening to both the scientist and the artist inside us can be transformative when facing life ’ s gnarlier decisions at a personal level ( spoiler alert : don ’ t play the lottery ). And only by getting people of all outlooks to come together to harness their collective imagination can businesses hope to thrive in today ’ s climate of uncertainty and reinvention .
This doesn ’ t mean the end of number-crunching , incidentally . It ’ s still a vital way of testing and rationalising a creative possibility ; just don ’ t expect it to come up with the possibility in the first place .
In summary , don ’ t let fancy analysis or fear of failure stifle your business ’ s creative thinking .
Whether we ’ re talking about businesses or people , it feels like we ’ re in serious need of a
Oh and maths is cool . So are books . Maybe have a read of one of Dr Fry ’ s . x
68 www . intelligentcxo . com