Intelligent CXO Issue 47 | Page 60

REGIONAL ROUND-UP

AFRICA APAC EUROPE MIDDLE EAST NORTH AMERICA

DELL TECHNOLOGIES OPENS STATE-OF-THE-ART MERGE AND FULFILMENT CENTRE IN SAUDI ARABIA

Dell Technologies has announced the opening of its first merge and fulfilment centre in Saudi Arabia . Located in Dammam , the hub is engineered to handle up to 600,000 units per year , across all Dell ’ s product lines as customer demand grows .

The Dammam centre also features a second touch manufacturing facility for product customisation of Dell ’ s servers to ensure they meet specific customer needs . This makes the servers ready-touse , reduces time-to-market and enhances customer satisfaction .
Dell has also relocated its Flat Panel Monitor Hub to the Dammam facility to serve local customers , offering shipment deliveries within two days to reduce lead times and enhance operational excellence .
Centre in Saudi Arabia highlights the Kingdom ’ s emergence as a regional hub for logistics and innovation . This facility will help create jobs and strengthen our local manufacturing and supply chain capabilities aligned with Vision 2030 . Together , Saudi Arabia and Dell are building a dynamic and resilient digital economy .”
Adrian McDonald , President – EMEA , Dell Technologies , said : “ Opening Dell ’ s first fulfilment hub in Dammam marks a significant milestone in our commitment to supporting Saudi Arabia ’ s ambitious vision for the future . By leveraging over 30 years of Dell ’ s supply chain expertise , combined with investments in local talent , infrastructure and training , we are dedicated to empowering local and regional businesses to thrive in a digitalfirst economy .”
Led by Saudi nationals , the centre leverages their expertise to oversee logistics , manufacturing and operations , driving excellence while promoting sustainable growth . The Dammam hub will also work directly with Dell ’ s local channel partners to streamline product distribution and meet customer demands in Saudi Arabia . The facility will also host specialised training programmes to equip Saudi professionals with advanced skills in technology and supply chain management , cultivating a robust local workforce . x
The opening of the new facility represents a pivotal step in advancing the Kingdom ’ s ICT ecosystem . The Saudi facility is Dell ’ s fifth in the EMEA region and reinforces the company ’ s commitment to Saudi Vision 2030 in driving economic diversification through technological innovation .
The strategic investment builds on Dell ’ s regional headquarters licence to operate in Saudi Arabia and will support Saudi Arabia in creating new jobs across logistics , manufacturing and technical fields , training local talent and nurturing a culture of innovation .
H . E . Eng . Haytham Alohali , the Vice Minister of Communications and Information Technology , said : “ Dell ’ s decision to establish its Merge and Fulfilment
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