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Harrods appoints Incubeta to accelerate its global digital marketing presence
Harrods , a leading luxury department store , has appointed Incubeta to manage its global digital marketing account following a competitive pitch .
The strategic partnership will focus on accelerating digital growth and footfall for the luxury retailer among its highest value customers across key markets – the UK , US , the Kingdom of Saudi Arabia ,
Incubeta will deploy its proprietary Seamless Search platform , an AI-powered solution designed to accelerate growth . By analysing multiple data signals in realtime , Seamless Search will ensure that Harrods ’ digital spend is allocated with precision , optimising each campaign for maximum efficiency and impact .
Incubeta will also work closely with Harrods to leverage partnerships with the world ’ s top brands .
Sandra Truesdale , Head of Digital Marketing at Harrods , said : “ The growth and evolution of our digital marketing channels are essential for Harrods to meet the needs of luxury shoppers today , while staying ahead of the ever-changing landscape .
THE GROWTH AND EVOLUTION OF OUR DIGITAL MARKETING CHANNELS ARE ESSENTIAL FOR HARRODS TO MEET THE NEEDS OF LUXURY SHOPPERS TODAY , WHILE STAYING AHEAD OF THE EVER-CHANGING LANDSCAPE .
United Arab Emirates and three further markets in Asia .
Incubeta , a leader in global digital marketing , helps clients navigate complexity in today ’ s ever-accelerating pace of change , to deliver results that outperform .
Central to the business will be managing Harrods ’ digital presence , primarily across Pay-Per-Click ( PPC ), Search Engine Optimisation ( SEO ), Paid Media and Digital PR .
This includes maximising the return from its digital investment to drive sales across its Knightsbridge store in London , online at Harrods . com , its Harrods App , its Harrods Rewards loyalty programme and its five UK-based H Beauty stores .
“ Incubeta understood the strategic imperative to deliver a data- and insightled approach that enables us to meet our global business profitability goals for omnichannel customer growth .”
Andrew Turner , MD , Incubeta UK , said : “ Harrods is the world ’ s leading luxury department store and we are delighted to be coming on board to deliver the next phase of digital acceleration for the brand .
“ By integrating core elements of marketing into a single , connected strategy , we ’ ll deliver a smarter and more effective omnichannel experience for Harrods ’ global audience .
“ Being selected as Harrods ’ trusted partner comes off the back of a very competitive pitch process and we can ’ t wait to get started , working as an extension of their formidable team and wider partners to help them outperform their business goals .” x
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