BUSINESS PROFILE
By utilising this technology , Incubeta helped Sanlam to completely undermine the fears surrounding decreased data collection methods , actively increasing its first-party data collection and demonstrating the power of Enhanced Conversions . breathe Sanlam and are really an extension of our team . We can always trust them 100 % to do what it takes to make our campaigns a success .
Tell me more about thick data and why this type of data was so important .
Driscoll took the time to answer further questions below .
Why did you choose Incubeta ?
We ’ ve been with Incubeta for eight years now – a real feat in the fast-paced world of digital media ! We have a really great relationship ; we love that they are constantly pushing us forward and bringing new ideas to the table . They live and
Financial services is a very generic industry — a lot of the products are homogeneous , and the messaging and branding are quite vanilla . For our campaign , we wanted to cut through to a real insight that would resonate deeply with our audience . Thick data helped uncover the underlying motivations , fears and aspirations that drive people to make certain choices , which led to our key human truth — people can ’ t imagine themselves far into the future , and that
Kelly Driscoll , Head of Demand Generation at Sanlam
www . intelligentcxo . com
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