LATEST INTELLIGENCE

Data delivers meaningful relationships and growth

The age of AI offers businesses the opportunity to deliver transformative customer and employee experiences , which will , in turn , deliver higher degrees of customer-centricity and growth . piloting innovative uses of data and AI to increase productivity and grow customer relationships .

To spark inspiration , this e-book provides insight into the journeys businesses in ASEAN are on , as well as their vision and plans for a future where humans with agents drive customer success together .

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Data is essential to unleashing the potential of AI . However , success depends not only on what data businesses collect but on how quickly and effectively they can put it to use .

Leaders responsible for CRM and AI understand the criticality of data readiness , and in ASEAN , they are rising to meet this moment .

We see customers across industries unifying data to build their 360-degree view of customers and embedding this data into the flow of work . They are also identifying and

It also shares how Data Cloud helps businesses unify their data and leverage trusted AI to its fullest potential .

Unlocking trapped and untapped data

Today ’ s businesses collect data from more sources than ever , including their own digital channels and commerce sites , customer support channels , HR and finance applications , and connected devices . Data is structured and unstructured and siloed across different data lakes and warehouses . x

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