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Metro Brands launches campaign to highlight footwear recycling and champion sustainability
Metro Brands , one of India ’ s leading and most trusted footwear retailers , has unveiled a thought-provoking campaign to spotlight its ongoing commitment to sustainability through footwear recycling . This initiative aims to address the pressing environmental challenges posed by discarded shoes , offering a second life to footwear while reshaping industry norms around waste and responsibility .
With the tagline , ‘ Your shoes won ’ t last forever , but neither will the world we walk on if we don ’ t care ,’ Metro Brands ’ CSR campaign draws attention to the
escalating problem of waste in the footwear industry . Every year , millions of shoes that could be recycled end up in landfills or polluting oceans , contributing to environmental degradation . Through this campaign , Metro Brands underscores the importance of individual and collective action in addressing this issue .
Nissan Joseph , Chief Executive Officer at Metro Brands , said : “ At Metro Brands , sustainability isn ’ t just a buzzword ; it ’ s a responsibility we actively embrace . Through our eco-friendly processing of old , discarded footwear project , we are taking meaningful steps to address environmental challenges while inspiring our customers to join us on this journey . By the end of this FY 24 – 25 , we wish to achieve the goal of ‘ One Shoe Processed for One Shoe Sold ’. Together , we can transform the way we think about waste and ensure a greener future for generations to come .”
Mastercard launches anti-money laundering service ‘ TRACE ’ to combat financial crime in Asia Pacific
Mastercard has officially announced the launch of TRACE ( Trace Financial Crime ) in Asia Pacific , a sophisticated network-level solution that harnesses AI to identify and prevent money laundering and financial crime . Powered by timely and large-scale payments data from multiple financial institutions , TRACE provides holistic intelligence beyond an individual financial institution ’ s siloed view , enabling tracing of financial crime across a payments network .
In recent years , Real-Time Payments ( RTP ) have seen a rapid rise in use among individuals and businesses across Asia Pacific , allowing transactions to be settled between accounts at different financial institutions within seconds – something which in the past often took a matter of days . However , this speed has also made it a target for money launderers and ‘ mules ’, who try to evade detection by moving funds rapidly between multiple accounts . Oftentimes , criminals also involve the accounts of unwitting civilians through methods such as romance and investment scams .
Financial institutions have largely relied on semi-manual methods or in-house AI solutions to detect these illicit patterns , but these typically rely on their own data and lack the holistic , network-level perspective needed to trace such far-reaching criminal activity .
Oftentimes , investigations take weeks to complete . To address this , Mastercard developed TRACE , which uses cutting-edge data science techniques to trace potentially fraudulent transaction patterns across a payments network , as well as providing proactive alerts to banks about suspicious accounts . TRACE incorporates critical data points across an entire domestic network to identify money mules involved in financial crime ( such as frauds , scams , etc .), giving financial institutions a network-level perspective they wouldn ’ t otherwise have . x
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