Intelligent CXO Issue 46 | Page 6

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Intelligent CX : Harnessing AI for customer service excellence

AI advancements are transforming customer service – from highly personalised interactions and assistance to a deeper understanding of customer trends and optimised internal processes .

This is the topic that attendees to an exclusive CX workshop , hosted by Lynchpin Media in partnership with Zendesk , will explore next month .
Integrating AI into customer service strategies can help to set organisations apart from competitors and enable them to more efficiently build loyalty and revenue among their customer base .
The event , which takes place at A ’ DAM Tower in Amsterdam on March 6 , is set to provide a unique opportunity for attendees to share key business challenges , experiences and insights around the use of AI in customer management .
The workshop is hosted by Frans Reichardt , a renowned global speaker , trainer and author in the field of customer experience , also known as The Customer Listener .
The half-day workshop features :
• Roundtable discussions and insightful key takeaways
• Networking opportunities with peers , concluding with a buffet-style lunch
For more information on the event , or to register , click here .
To find out more about Zendesk ’ s customer service solutions , click here .

UK government moves to ban public sector ransomware payments in cybersecurity crackdown

The UK government is considering a prohibition on public sector bodies making ransomware payments , with the aim to strengthen national defences against cyberattacks .

Under these proposals , schools , the NHS and local councils would join government departments in being banned from paying ransoms to hackers who hold IT systems hostage . The ban would also extend to critical national infrastructure , including energy and transport networks .
Private companies are facing stricter oversight with payments needing to be reported to the government and could be blocked if the funds are directed to sanctioned groups or hostile foreign states .
Described by experts as ‘ the most significant intervention against ransomware by any national government to date ’, these measures aim to remove the appeal of targeting UK organisations .
Ransomware gangs , which encrypted victims ’ systems and extracted data before demanding cryptocurrency payments , earned US $ 1.1 billion globally in 2023 .
Andy Ward , SVP International at Absolute Security , said : “ The main security goal of any organisation is to maintain uptime for as long as possible , ensuring that systems remain online and functional even in the face of a cyberattack . Banning ransomware payments requires security teams to double down on cyber-resilience , building infrastructure that can withstand major ransomware attacks , recover IT systems swiftly and remain operational in the face of adversity .”
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