CXO INSIGHT
Jane Ostler , EVP , Global Thought Leadership , Kantar
Kantar is a leading data and analytics consultancy that helps advertisers , publishers and retailers make informed decisions through consumer insights . Its Marketing Trends 2025 report provides a comprehensive look at the forces shaping the future of marketing . It reveals that data provenance will be a big theme for 2025 , and the importance of trust and transparency with regards to AI . Jane Ostler , EVP , Global Thought Leadership at Kantar , explores the challenges and opportunities of using Generative AI in marketing and discusses sustainability , social media ads and creator communities .
BUILDING BRANDS THAT STAND OUT IN OUR EVER- CHANGING WORLD
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