BUSINESS PROFILE

Tell us a bit about the business and how it started .

Swisslog ’ s story begins in 1900 in Aarau , Switzerland , where it was founded as Sprecher + Schuh AG . Originally focused on energy distribution , the company shifted to automation technology in the mid-1980s after selling its core businesses . Acquisitions like Translift , Digitron and OWL helped it grow in this field . In 1994 , the company was renamed Swisslog and became a global leader in automation solutions for hospitals , warehouses and distribution centres , known for its expertise and quality . KUKA acquired Swisslog in 2014 , strengthening its robotics and automation capabilities . Today , Swisslog operates as a leader in logistics automation solutions . The company continues to expand , including into regions like the Middle East , offering tailored , innovative solutions for modern business challenges .

How has the business grown since it started , and how does it ensure growth ?

Since its inception , Swisslog has experienced consistent growth driven by innovation , strategic partnerships and market expansion . The company has implemented over 2,500 projects for leading companies globally , offering advanced , data-driven and robotic solutions for logistics automation . Its expansion into regions like the Middle East has created opportunities in rapidly growing industries such as retail , e-commerce and food and beverage .

Swisslog has built 10 development and production hubs , leveraging decades of expertise to create reliable , modular service concepts and future-proof solutions . The integration of cutting-edge technologies , like robotic picking systems and high-density automated storage solutions , ensures that Swisslog continues to meet evolving market needs and maintains long-term client relationships . With a global workforce of approximately 3,000 people across 20 countries , Swisslog remains committed to setting new standards in automation .

Swisslog operates as a leader in logistics automation solutions , offering tailored , innovative solutions for modern business challenges . The company has implemented over 2,500 projects for leading companies globally , offering advanced , data-driven and robotic solutions for logistics automation . It has a global workforce of approximately 3,000 people across 20 countries . Rami Younes , General Manager of Swisslog Middle East , explains how Swisslog remains committed to setting new standards in automation .

What ’ s the business ’ approach to management ?

Swisslog ’ s values are anchored on engagement , leadership and culture . As a caring and leading global company , we aim to foster an environment that makes our people feel connected and empowered to contribute and make a difference . That is why we have built a foundation of common Values , Behaviours and Leadership Principles that guide us along our journey . Led by CEO , Jens Schmale , the company has transformed its international operations , fostering a cohesive global culture and driving financial growth . In the Middle East , I focus on identifying growth opportunities and delivering customised automation solutions that enhance operational efficiency for businesses across the region . Additionally , Swisslog nurtures a learning culture that enables managers

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