Intelligent CXO is a Lynchpin Media publication for professionals with an interest in global CXO news and events . If you wish to subscribe for regular copies , then please email : info @ lynchpinmedia . com
EDITOR ’ S NOTE
Welcome to the 46th edition of Intelligent CXO . On the front cover of this month ’ s magazine , we feature Jane Ostler , EVP , Global Thought Leadership at Kantar , a leading data and analytics consultancy that helps advertisers , publishers and retailers make informed decisions through consumer insights . She speaks about the challenges and opportunities of using Generative AI in marketing and discusses sustainability , social media ads and creator communities .
workforce mobility . Claire Williams , Ciphr ’ s Chief People and Operations Officer , delves into 10 actionable strategies to better engage your employees . These practical tips aim to help organisations build a motivated , loyal workforce in the year ahead . Turn to page 41 .
Kantar ’ s Marketing Trends 2025 report provides a comprehensive look at the forces shaping the future of marketing . It reveals that data provenance will be a big theme for 2025 and the importance of trust and transparency with regards to AI . Ostler examines the results of the report and also explores how marketers can find new spaces to grow . She said : “ It ’ s about marketers being innovative and thinking of ways to combat some of the headwinds that are facing them – the COVID-19 pandemic and cost of living crises are evidence enough that it is possible to do .” Turn to page 44 to read more .
I hope you enjoy the magazine and if you ’ d like to contribute to any future issues , please do not hesitate to contact me by emailing rebecca @ lynchpinmedia . com
Rebecca Miles Managing Editor
ISSUE 46
In this month ’ s Editor ’ s Question , four experts mull over the question ; With some big firms calling for their staff to return to the office full time , what is your view on hybrid working and / or working from home ? Turn to page 20 to read more .
It can be hard for businesses to keep up with regulation and compliance . It is not a particularly glamorous area of any business , but it is , nonetheless , essential . Richard Robinson , CEO at Robin AI , highlights the importance of regulation and what can happen if you do not keep up with it . He believes AI can make a huge difference in this area to help businesses remain compliant . Turn to page 28 .
Employee engagement is more critical than ever ; recent research by HR and payroll software company , Ciphr , highlights significant
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