EDITOR ’ S QUESTION

Events like travel disruptions , illness and childcare are an ongoing reminder of how crucial flexible and remote working set-ups are to keep the business moving . Forcing employees to travel to an office when it doesn ’ t suit them can lead to frustration and stress , impacting morale and potentially straining relationships with those who struggle to commute .

Post-pandemic , we ’ ve found flexible working is no longer just a perk – it ’ s a necessity for both employee wellbeing and business stability . By going fully remote , we ’ re not only protecting against unexpected events but also prioritising the wellbeing of our team and allowing employees to have a great work / life balance .

Return to office mandates and strict 9 – 5 working policies ultimately exclude entire demographics , whether that ’ s parents that have young children , those who have long commutes to get to the office or those that have chronic conditions that mean working in an office five days a week is not feasible .

Traditional workplace schedules have failed to evolve with the diverse needs of employees . Working from home and options like four-day work weeks give people the time they need to fully decompress after the working week , manage life admin , work on passion projects and spend more time with their families . In our experience , this allows employees to show up as their happiest , most productive selves .

In today ’ s job market , providing flexible working policies as standard is essential for attracting and retaining top talent . We ’ ve found that our agency has become a desirable place to work due to the commitment to honouring employees ’ unique needs and preferences , as well as highlighting the forwardthinking workplace culture .

Flexible and remote working is a long-term strategy that benefits both employees and business needs . With the backlash companies like Amazon are receiving by forcing employees back to the office , it ’ s clear the workforce needs flexibility . At Reboot , we ’ re striving to build and maintain a workplace culture that is inclusive of everyone , and offering flexible working plays a huge role in that . x

FLEXIBLE AND REMOTE WORKING IS A LONG- TERM STRATEGY THAT BENEFITS BOTH EMPLOYEES AND BUSINESS NEEDS .

That ’ s why we wanted to make Reboot fully remote , embrace a four-day work week and offer a nomad policy , as well as creating a leading parental leave policy and very competitive pay . We ’ re not just pushing SEO boundaries ; we ’ re building a company where our employees can thrive , living their best lives too .

www . intelligentcxo . com

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