Intelligent CXO Issue 46 | Page 18

INFOGRAPHIC

Purchasing power down 41 % since 2004

The purchasing power in the UK has dropped by 41 % over the last 20 years . Today , £ 100,000 left in a bank account since 2004 without being invested would now be worth £ 59,021 .

This figure is one of the findings from a study conducted by Tickmill , an international online trading broker that compared the economic situation in the UK and the European Union through the infographic , Purchasing Power and Cost of Living : UK vs EU .
The analysis reveals a slight decline of 0.4 % in the UK ’ s purchasing power , which currently stands at
£ 41,573 . In contrast , the European Union has seen a modest rise of 0.1 %, reaching £ 40,874 .
Why is purchasing power declining in the UK ? One key factor is the cost of living . If the UK were still part of the European Union , it would rank as the fifth most expensive country , behind Ireland , Luxembourg , Denmark and the Netherlands .
Unsurprisingly , three in 10 Britons are struggling with the cost of living . Women ( three in 10 , compared to 25 % of men ), those aged between 35 and 49 ( four in 10 ), households earning less than £ 15,000 ( six in 10 ) and single parents ( one in two ) are among the most affected groups .
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