FEATURE respondents are even more likely to plan for these kinds of ventures . Most surveyed leaders whose companies are planning new ventures see potential value in developing something in the Generative AI space . Six in 10 say their organisations are already pursuing them .
In this field , ‘ copilot businesses ’ are the most expected GenAI use case – in other words , using GenAI to reduce effort or improve decisionmaking . About half of business leaders looking at new venture-building expect to build a copilot venture . To give an example of what that might look like , healthcare organisations could use scribing solutions to capture medical notes and document medical follow-ups and prescriptions , while virtual assistants could optimise both provider operations and patient experiences .
New ventures centred on environmental sustainability are now the second-most commonly planned type over the next five years , up from fourth in 2023 and sixth in 2022 . Sustained interest in these ventures coincides with recent technological advancements , such as cleaner materials , and with companies building better , more sustainable new products .
In many ways , the sky is the limit . C-suite leaders can have confidence to invest in new ventures , whether rooted in existing assets or pushing into adjacent fields . If they commit to investment at that 20 % threshold , the results can make a real difference to the company ’ s growth . x
IT CAN FEEL COUNTER-INTUITIVE IN SUCH A VOLATILE MARKET , BUT THE RIGHT AMOUNT OF INVESTMENT IN VENTURE-BUILDING CAN UNLOCK SIGNIFICANT GROWTH . www . intelligentcxo . com
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