BUSINESS PROFILE

Tell us a bit more about your business and how it started .

I joined Lobster less than a year ago and it ’ s been an exciting and fast-paced few months . Founded in 2002 , Lobster has been on a mission to simplify data integration challenges through our innovative no-code platform , particularly focusing on mid-market and supply-chain heavy industries . While our roots are in Europe , we have a number of global clients .

Our strong European foundation has allowed us to be at the forefront of the no-code revolution here . Lobster has been leading the way , empowering businesses to tackle complex integration tasks without the need for coding expertise .

How has the business grown since it started and how did you ensure growth ?

We have achieved consistent double-digit growth , doubling our business every three years since Lobster was founded . Today , Lobster offers a unified data platform that brings together capabilities for data integration , process automation and more – all built on our innovative no-code technology . We ’ ve been focusing on telling a more cohesive story around what our technology offers , emphasising how our platform empowers businesses to take control of their data without the need for coding expertise .

Our success is also driven by a sharp focus on our ideal customer profile – we ’ re very targeted when it comes to industry , customer size and ideal persona – and we adopt a customer-driven innovation approach . We ’ ve found the key is accompanying our customers on their individual journeys and having the mindset of being ready to adapt to help them solve a specific problem . Our strong partner ecosystem and data network amplify our impact , allowing us to achieve shared goals more effectively . Lobster truly excels when interacting with partners and clients – our humancentric approach is central to our success . Our network is not just valuable ; it ’ s a cornerstone of our innovative offering .

Lobster is a pioneering no-code software company that gives businesses the tools to develop complex business applications without code . Armed with a range of intuitive solutions and one powerful platform , Lobster helps customers digitalise their processes , become more agile and cut costs . Tim Srock joined the company as the new CEO at the start of last year . He talks about the company ’ s mission and its daily operations .

What ’ s the business ’ approach to management ?

Management best practices can vary widely , but if there ’ s one thing I ’ ve learned from my time in leadership , it ’ s that you need a collective north star . For us at Lobster , it ’ s our culture , vision and mission centred around driving innovation in the data domain . Without those shared objectives , you can ’ t build a high-performing organisation .

We have an analytical and data-driven approach – perhaps that ’ s perpetuated by the kinds of individuals drawn to a company focused on

34 www . intelligentcxo . com