LATEST INTELLIGENCE
THE STATE OF DATA SECURITY : THE JOURNEY TO SECURE AN UNCERTAIN FUTURE
PRESENTED BY
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This is a story about data
How much we have right now , how much we ’ re going to have , and how it will impact our ability to protect our data .
It ’ s also a story about optimism .
How it hurts us and how it can help us navigate an uncertain future .
About the data : Orienting the map
Rubrik Zero Labs strives to deliver actionable , vendor-agnostic insights to reduce data security risks . To that end , we incorporated findings from two independent sources .
Rubrik Telemetry
We utilized Rubrik telemetry in an effort to stay as close as possible to the ground truth of a typical organization ’ s environment and the threats facing them . Using this approach also helped us create actionable future models from actual datasets . Speaking of transparency , here ’ s what makes up this dataset and how it influences our perspective . Rubrik telemetry includes :
5,000 + clients , 22 industries , 35 + EB secured with 24 + billion sensitive data records , 67 countries in 3 regions , total volume of data secured : 35 + exabytes of logical storage – 817 backend petabytes ( BEPB ) of physical storage . Data covers January 2022 through July 2023 .
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When most of the world hears “ data ,” they think of logical storage , also known as frontend storage . Those of us in the data business focus on backend storage . Rubrik takes the entirety of an organization ’ s data and performs a number of different techniques – including deduplication and compression – to reduce the amount of frontend data to backend storage . We ’ ll use backend storage throughout this journey . x
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