Intelligent CXO Issue 44 | Page 7

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AI innovation is powering the net zero transition , report reveals

AI is playing a transformational role in strengthening resilience to climate change and supporting the reduction of emissions as businesses and governments continue to execute strategies to meet international climate goals , according to global intellectual property firm , Marks & Clerk .

up 35 % in 2023 – despite a slowdown in overall AI filings . To put it in context , while overall AI patent publications continue to grow , they only increased by 3.4 % in 2023 compared to 17.6 % in 2022 . That said , despite the slowdown , growth in AI patent publications in 2023 was still greater than the growth in overall patent publications .
Findings from its latest AI report reveal that AI innovations tied to green technology are rapidly advancing , with patent publications
The European Patent Office ( EPO ) is demonstrating critical institutional support for this sustainable innovation trend , granting green AI patents at higher rates than ever , as innovators increasingly focus on technologies that power the net zero transition . From optimising renewable energy grids to waste management and sustainable transportation , green AI is proving to be a critical driving force behind the world ’ s transition to net zero .
When it comes to AI patent leadership , the US continues to lead overall AI applications at the EPO . By contrast , European companies dominate in the green AI space , filing 50 % more applications than their US counterparts . While US companies are largely focused on technologies related to climate change adaptation and resilience , Europe has taken the lead in energy conservation , aligning with its strong regulatory and policy focus on energy efficiency .

Majority of retail associates in Europe concerned about loss prevention

Zebra Technologies Corporation , a leading digital solution provider enabling businesses to intelligently connect data , assets and people , has announced the findings of its 17th Annual Global Shopper Study . The data shows shoppers aren ’ t the only ones who are worried about the impact of theft and crime on the in-store experience . Eight in 10 retail associates ( 87 % in Europe ) are concerned about the lack of technology deployed to spot safety threats or criminal activity .

With most retailers ( 76 % in Europe , 78 % globally ) under high pressure to minimise theft and loss , they are now investing in technology tools that can help frontline workers and those watching operations from behind the scenes . AI technologies are currently viewed as the most helpful with loss prevention , closely followed by cameras , sensors and RFID . While only 38 % of retailers in Europe and globally currently use AI-based prescriptive analytics for loss prevention , 51 % in Europe ( 50 % globally ) say they plan to use it in the next one to three years for this purpose . Over four in 10 retailers say they also plan to use self-checkout cameras and sensors ( 51 % in Europe , 45 % globally ), computer vision ( 43 % in Europe , 46 % globally ) and RFID tags and readers ( 43 % in Europe , 42 % globally ) within the next three years , specifically for loss prevention .
This should come as a relief to shoppers , as 70 % in Europe ( 78 % globally ) say it ’ s annoying when products are locked up or secured within cases . Adding to that frustration is that it ’ s hard to find an associate while shopping in stores these days , according to 69 % of consumers in Europe ( 70 % globally ).
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