INDUSTRY UNLOCKED of the funnel experiences , these five key focus areas are far more applicable and offer a real solution to improving return on investment ( ROI ) – as opposed to simply hoping that AI tools will solve the issue through automation and time-savings alone .
It ’ s my belief that these focus areas should be front and centre in the minds of every marketer and advertiser . They will maximise ROI in areas such as MarTech , training and marketing , placing the advertiser in a strategic position to effectively exploit new technologies and tools , including those backed by AI , as the industry continues to evolve .
By embracing creativity and a human-centric approach , the smart utilisation of first party data and focusing on bottom of funnel engagement , we can gain invaluable insights into consumer behaviour and campaign success – allowing future strategies to be tailored more effectively . The key lies in recognising and treating our data as a critical business asset , innovatively leveraging technology and maintaining a deep understanding of our audiences . x www . intelligentcxo . com
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