Intelligent CXO is a Lynchpin Media publication for professionals with an interest in global CXO news and events . If you wish to subscribe for regular copies , then please email : info @ lynchpinmedia . com
EDITOR ’ S NOTE
Welcome to the 44th edition of Intelligent CXO . On the front cover of this month ’ s magazine , we feature Tom Casey , Senior VP , Splunk Products & Technology Group . Splunk ’ s purpose is to build a safer and more resilient digital world . This year , it was acquired by Cisco to help customers continue to build resilience across their entire digital footprint . With 7,500 employees worldwide , Splunk is a cybersecurity and observability leader .
CMO at Dotdigital , discusses how customer data , email and SMS marketing and AI tools offer businesses a powerful opportunity to enhance customer experience , deliver meaningful results and craft a brand image that resonates with new and existing customers . Turn to page 41 .
Casey discusses his concerns about the impact Generative AI is having within cybersecurity . He talks about how there is significant uncertainty around who benefits most from AI in the cybersecurity landscape – the adversaries or the defenders ? He also explains what leaders need to be asking themselves about their businesses and cybersecurity . In order for companies to create an effective cybersecurity strategy , the first thing they need to do is to understand their organisation ’ s unique cybersecurity environment . He said : “ Doing so will help improve your organisational security posture , which is your company ’ s overall readiness and preparation level to guard against a cyberattack .” Turn to page 44 to read more .
I hope you enjoy the magazine and if you ’ d like to contribute to any future issues , please do not hesitate to contact me by emailing rebecca @ lynchpinmedia . com
Rebecca Miles Managing Editor
ISSUE 44
There is a lot of talk about the important issue of burnout within the workforce and how to avoid it . In this month ’ s Editor ’ s Question , four experts mull over the question , how do you prevent employees experiencing burnout at your company ? Turn to page 20 .
A new year is fast approaching . 2024 has been a difficult one for businesses with geopolitical tensions , rising prices and many changes to contend with in the workplace . Businesses have still managed to grow , even with these challenges . Intelligent CXO spoke to three companies about their 2025 growth plans . Turn to page 28 .
C-suite executives must continuously find ways to amplify brand engagement and drive sustained business growth . Juliette Aiken ,
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