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Introduction

In late 2022 , the world witnessed the rise of Generative AI ( GenAI ). The boom peaked with the release of thousands of software infiltrating every sector and penetrating deeply into various facets of business and human life . With simple prompts , organisations were now able to generate text , images , videos or other data using generative models . of sensitive business data being exposed or mishandled , leading to breaches of confidentiality .

Amidst the innovation , organisations in Europe are not left out as they equally navigate a web of security challenges . From data privacy concerns to the threat of adversarial attacks and safeguarding AI systems against vulnerabilities , the risk of malicious exploitation is now paramount .

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However , just as GenAI models ease workflow by learning patterns and structure of input data to achieve more accurate outcomes , it also paves the way for security issues . GenAI models often require access to vast amounts of data to function effectively hence increasing the risk

This CXO Priorities survey , in collaboration with Zscaler , aims to build an overview of the current AI-related challenges and priorities faced by organisations in Europe . It explores key GenAI trends , security challenges and priorities for the C-suite in Europe . x

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