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Greenpark is a global data driven performance content and tech agency in 12 markets , enabling brands to consistently interact with their audiences through content that is more relevant and engaging to drive better conversions . Sven Lung , CEO of Greenpark , discusses his role at the company and how he believes every leader should embrace mindfulness practices as part of their routine .

Can you describe your role ?

As the CEO of Greenpark , I oversee the global

P & L to ensure the business generates sufficient revenue to support our team and operations . My responsibilities include monitoring cash flow , making strategic investment decisions and actively sourcing talent – I dedicate a significant amount of my time interviewing potential hires all over the world who can contribute to our vision .

I also serve as an ambassador for Greenpark , engaging with CMOs and industry leaders across various markets , including the Philippines , Brazil , New York , Paris and London . My mission is to evangelise our services and capabilities , particularly in omnichannel search and social media . I also focus on organisational strategy , ensuring we have a well-structured team that aligns with our business objectives .

What would you describe as your most memorable achievement ?

One of my most memorable achievements was securing a significant contract with Unilever shortly after launching Greenpark . After two years of refining our business model , Unilever recognised our potential and awarded us a multi-millionpound project across 13 markets . This partnership not only validated our approach but also set the foundation for our growth in the FMCG sector , where we continue to thrive . A decade later , we are a strategic partner for global clients as diverse as Kimberly Clark , Sanofi , Campari Group , Nestle and AIA – driving growth through our unique approach to omnichannel search and social , delivered by inhouse performance-led digital squads .

What style of management do you employ in your current position ?

I adopt a humanistic management philosophy , focusing on creating an environment where our teams can develop and do their best work . While I am firm on achieving objectives , empathy and listening are key to fostering a culture of strong collaboration and growth . Equally , my experience as an entrepreneur means that I encourage quick decision-making , proactivity and autonomy to turn great ideas into action .

What major areas of investment do you currently identify in your industry ?

We are investing heavily in Generative AI , omnichannel search and social media strategies . With Gen Z increasingly using social platforms for search , these have emerged as critical areas for business growth . We try to partner with clients who recognise the importance of these trends for their own success .

We ’ ve recently seen that many organisations previously heavily focused on organic traffic from

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