Intelligent CXO Issue 43 | Page 61

REGIONAL ROUND-UP

AFRICA APAC EUROPE MIDDLE EAST NORTH AMERICA

STRONG PILATES ACCELERATES US EXPANSION WITH OVER 100 NEW STUDIOS CONFIRMED ACROSS THE COUNTRY

STRONG Pilates , a world-first Pilates and cardio-infused global fitness franchise , has announced rapid expansion plans across the United States of America following the successful launch of its first studio in Stone Oak , San Antonio .

To date , STRONG Pilates has confirmed 77 locations across the United States , including multi-site franchise agreements in Dallas , Austin , Los Angeles County , Orange County , San Diego , New Jersey and Massachusetts . Single-site franchise agreements have been confirmed across Houston and Long Island , including Cinco Ranch , Syosset , Garden City , Commack and Ronkonkoma .
Along with the first corporate-owned studio in Hermosa Beach , California , STRONG Pilates will open up to 30 corporateowned studios across Florida and Texas , showing its steadfast commitment to invest in the US fitness market .
This ambitious growth strategy spearheaded by Australian Co-founders , Mark Armstrong and Michael Ramsey , reflects the increasing global demand for innovative , low-impact and highintensity workout options .
Mark Armstrong and Michael Ramsey , Co-founders of STRONG Pilates , said : “ There is increased demand in the United States for a boutique , multi-modality offering such as STRONG Pilates which has already garnered widespread interest among those wanting a more intensive low impact option . Our expansion plans are indicative of a unique offering entering the US market which has already seen incredible growth across nine countries . With over 100 studios confirmed in our first year of entry , this is the start of an expansive roll-out of an unparalleled fitness format .”
The Stone Oak location , which opened in September , marked STRONG Pilates ’ 70th studio worldwide . The studio has already attracted high-profile attention , with NBA player for San Antonio Spurs , Zach Collins , among the first to experience the STRONG Pilates workout .
STRONG Pilates ’ world-first offering combines cardio training with the world-leading reformer pilates via the globally exclusive Rowformer and Bikeformer machines ( a reformer bed with a rower or bike on the end ). The global fitness format has amassed an impressive following of members worldwide , drawn to its innovative , community-led style of fitness .
The company is now operating in nine countries including the USA , Australia , New Zealand , UK , Ireland , Singapore , Canada , Philippines and Indonesia , with upcoming studios in Japan , South Korea , Malaysia , Dubai and Bahrain . x www . intelligentcxo . com
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