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Half of Gen Z abandon brands that have boring marketing
Almost half of UK Gen Zers ( 46 %) and 29 % of other generations have abandoned a brand they were once loyal to because they grew ‘ bored ’ of them . That ’ s according to SAP Emarsys ’ new annual Customer Loyalty Index ( CLI ), which calls on data from over 2,000 UK consumers about their marketing preferences .
2024 , and half ( 50 %) have already experienced a rise in engagement after implementing AI-powered personalisation . AI enables brands to stay competitive by quickly adapting to changing customer expectations .
The SAP Emarsys survey reveals that the key to standing out in the long-term lies in more personalised marketing , more relevant content and offering unique perspectives tailored to individual interests . According to the data , younger consumers are particularly drawn to innovative marketing .
Specifically , 30 % of Gen Z , compared to 23 % of all demographics , have tried a new brand because of its ‘ creative marketing .’ Additionally , over a quarter of Gen Z ( 31 %) are enticed by brands that use ‘ cool ’ content or imagery , versus 21 % of other age groups . Meanwhile , 28 % of Gen Z , compared to 17 % of other demographics , seek out brands that deliver ‘ memorable experiences ’.
To deliver on this , marketers are increasingly turning to AI to foster long-term loyalty and reach new audiences . According to SAP Emarsys ’ s research , two-thirds ( 66 %) of marketers agree that AI will be crucial for boosting customer engagement in
DXC Technology opens new office space in Dubai
DXC Technology , a leading Fortune 500 global technology services provider , has announced the opening of a new office space in Dubai to help clients unlock AI ’ s full potential , manage their most critical workloads , infrastructure and operations in the cloud and keep their data safe and secure .
DXC ’ s engineers and technology experts in Dubai will use their deep industry knowledge to enable the largest public and private sector organisations to innovate and improve operational efficiency with the latest cloud technologies – integrating AI into platforms that support applications and solutions – to modernise their operations , products and services . public sector and manufacturing and a strong global ecosystem of technology partners .
Signifying its commitment to the region , DXC Technology ’ s global President and Chief Executive Officer , Raul Fernandez , together with President , Asia Pacific , Middle East & Africa , Seelan Nayagam , Managing Director Middle East & Africa , Hesham Fayed , joined to officially open the new office space . The ceremony was attended by customers , partners , dignitaries and government officials .
Strategically located in Dubai Internet City , a business and tech hub , the new space features technology-enabled reconfigurable spaces to support connection , as well as multi-functional spaces to meet the evolving needs of employees and clients . DXC ’ s new space embodies the future of work and will serve as a hub for collaboration with government bodies , industry associations and strategic partners in the region .
Having operated in the Middle East & Africa region for over
30 years , DXC today has over 110 customers across various industries including banking and financial services , insurance ,
From left : Hesham Fayed , Managing Director , Middle East & Africa ; Raul Fernandez , Chief Executive Officer ; H . E . Sheikh Khalid Bin Ahmed Al Hamed ; Seelan Nayagam , President , Asia Pacific , Middle East & Africa
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