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Salla ’ s integration of Adjust into its platform empowers merchants to quickly unlock valuable insights that drive campaign performance and app growth . By enabling features such as deep linking , customer journey tracking and smart recommendations , merchants can optimise their marketing strategies with minimal effort .

“ This partnership aligns perfectly with Salla ’ s commitment to providing our merchants with the best tools to grow and optimise their businesses ,” said Amin Fadul , VP of Product at Salla . “ With our native mobile app maker , which has best practices in mobile commerce , this combination is even more powerful as it works seamlessly out of the box for any mobile app on Salla . By leveraging Adjust ’ s powerful analytics and attribution tools , our users will have access to deeper insights into customer behaviour , allowing them to make data-driven decisions that enhance their marketing strategies and drive growth . This integration will empower Salla merchants to better understand their audience , optimise their ad spend and ultimately , scale their businesses more effectively .”

Adjust empowers Salla merchants to track campaign performance , connect spend with revenue and drive true ROI . With frictionless experiences like smart banners and deep linking , merchants can seamlessly guide users from mobile web to app . The integration allows merchants to activate Adjust ’ s software development kit ( SDK ), giving them instant access to tools that accelerate app growth and reduce time-to-market .

“ We are thrilled to partner with Salla to help their merchants achieve new levels of success ,” said Riyad Khalil , Director – Middle East , Africa and Turkey at Adjust . “ Integrating with the region ’ s largest e-commerce platform not only eliminates barriers to accessing advanced analytics and campaign optimisation but also reinforces Adjust ’ s strong commitment to empowering businesses across the Middle Eastern market as they grow and scale their apps .”

Adjust , an AppLovin company , is trusted by marketers around the world to measure and grow their apps across platforms , from mobile to CTV and beyond . Adjust works with companies at every stage of the app marketing journey , from fast-growing digital brands to brickand-mortar companies launching their first apps . Adjust ’ s powerful measurement and analytics solutions provide visibility , insights and essential tools that drive better results . x

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