Intelligent CXO Issue 43 | Page 41

INDUSTRY UNLOCKED

Partnering to improve patient outcomes in the Middle East

Guido Sander , General Manager of Roche Middle East , explores the critical role of diagnostics in healthcare transformation . He highlights the importance of collaboration and innovation in addressing disparities , improving access and ensuring timely treatments for patients across the region .

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The critical role of diagnostics
Diagnostics are fundamental to quality healthcare , recognised globally as an enabler of system transformation and better health outcomes for patients . In areas including cancer , cardiovascular disease and infectious disease , diagnostic tests help ensure patients benefit from the right treatment at the right time .
Despite this , almost half of the world ’ s population ( 47 %) does not have access to diagnostic testing , creating a significant barrier for healthcare professionals to deliver timely and accurate treatment . from challenges . Despite substantial advances in healthcare provision across the region , transformation in healthcare systems is not keeping pace with industry innovation , leading to wide disparities in access to healthcare between countries in the Middle East .
The Middle East is not the only region where these challenges persist . Low-to-middle-income countries ( LMICs ) are often the worst affected by health inequalities , with large diagnostic gaps leading to delays in treatment and premature deaths .
Change starts with innovation
With the rise of non-communicable diseases such as diabetes , cancer and heart disease , healthcare systems in the Middle East are not exempt
Innovation in diagnostic technology has played a crucial role in accelerating clinical decisionmaking , helping healthcare professionals detect www . intelligentcxo . com
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