Intelligent CXO Issue 42 | Page 46

INDUSTRY UNLOCKED
ensure that projects are executed with attention to scheduling like retail orders are .
Customer-centric processes
Businesses in retail rely on understanding and responding to customers and their changing needs , which is done through extensive feedback and review systems from on-site options to third-party sites like Yelp or Google Reviews . This is something that construction could adapt to reap the benefits through transparent communication with clients and making sure they ’ re involved in decision-making .
Placing clients at the heart of construction ’ s mission can help to develop long-term relationships and establish loyalty within these transactions . This is a huge factor in consumer behaviour that leads them to repeat purchases from chosen retailers , and the construction industry could gain a lot of fantastic business from it .
Transparency and live updates
Both site managers and consumers can easily track their orders and deliveries to know exactly when to expect their products and materials . Not only this but having added transparency and live updates can help increase communication on all levels of the project .
Internally , this can mean workers on the project can be alerted to any issues that might arise with delayed delivery of materials , machine breakdowns or anything that could cause a work day to be slowed down . This extends externally , as clients can make more informed decisions on the project through improved visibility . It also contributes to loyalty and trust being built between the business and the client .
Planning and forecasting
The retail industry constantly has to plan and forecast for major calendar events , adjusting
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