Intelligent CXO Issue 42 | Page 29

EDITOR ’ S QUESTION

RONELLE BESTER , FOUNDER AND ACCOUNT DIRECTOR , RED RIBBON COMMUNICATIONS

After the recent CrowdStrike incident , in which a sensor configuration update caused a global IT outage on Windows systems , the importance of a strong , supportive corporate culture has never been clearer .

An update to CrowdStrike ’ s Falcon Sensor software , a sophisticated Endpoint Detection and Response ( EDR ) system designed to prevent cyberattacks , inadvertently caused catastrophic disruptions across multiple industries globally . In South Africa , it impacted companies such as Capitec and Absa . This failure was not just a technical glitch – it highlighted deeper cultural issues within the company .
This incident is a big lesson for businesses worldwide : the culture within a company is not just an important issue , but a key part that helps its operations , new ideas and overall success .
A diverse and inclusive culture brings together individuals with varied perspectives and experiences . This diversity fuels creativity and innovation , allowing companies to solve problems in novel ways and develop groundbreaking products . When employees feel valued and included , they are more likely to contribute their best ideas and efforts .
A fair and inclusive culture fosters a sense of belonging among employees . When people feel respected and valued for who they are , they are more engaged and committed to their work . This reduces turnover and ensures that the company keeps its top talent , which is crucial for long-term success .
A supportive culture encourages employees to collaborate and trust one another . This is essential in times of crisis , like the CrowdStrike incident , where quick , co-ordinated responses are needed . Companies with strong cultures are better equipped to handle setbacks and recover swiftly .
The CrowdStrike failure underscores the dangers of prioritising growth and shareholder value over the health of the company culture .
Businesses should take note of these key points :
Prioritise quality and accountability : Rapid growth should not come at the expense of quality . Companies need robust quality assurance processes and should hold themselves accountable for the products they release . This includes investing in skilled personnel and allowing them the time and resources to ensure the reliability of their work . Invest in employee wellbeing : Employee satisfaction and wellbeing should be at the forefront of corporate priorities . This means creating a work environment that supports work / life balance , recognises employee contributions and addresses their concerns . A content workforce is a productive and innovative one . Embrace transparency and communication : Open communication channels are vital . Employees should feel comfortable voicing their ideas and concerns . Transparent decision-making processes build trust and foster a collaborative environment where everyone feels they have a stake in the company ’ s success . Adopt a long-term perspective : Companies should balance short-term gains with long-term sustainability . This involves making decisions that may not yield immediate financial returns but contribute to the company ’ s longevity and reputation .
Moving forward : building a culture of excellence
For South African businesses and others around the world , the CrowdStrike incident is a powerful reminder that culture is not just a buzzword , but a critical component of business success . A diverse , equitable and inclusive culture is the foundation upon which companies can build innovative , resilient and successful companies .
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