Intelligent CXO Issue 42 | Page 15

PREVIEW

T he main themes of Jabra at this year ’ s GITEX Global

2024 will be the modern workplace with AI as well as flexible working and video collaboration . Jabra products are the gateway to AI .

The use of voice-based AI solutions is increasing . And the most common form of communicating with AI in the future will be by speech since it is four times faster than typing . But AI can only deliver accurate results if it perfectly understands the person talking .

Professional certified headsets give a much better audio input compared to using earbuds or speaking directly to the laptop or smartphone . The same applies to video conferences and

Holger Reisinger , Senior Vice President , Jabra the microphones integrated in video bars .

Jabra will showcase the hero products in the audio and video segment as well as the brand ’ s software solutions Engage AI and Jabra +. Visitors can experience Jabra ’ a Evolve2 and Engage headsets , Speak2 speakerphone range and PanaCast video

conferencing solutions in different settings such as different sized meeting rooms , the home office or the call centre .

In the latter use case Jabra will present Engage AI software , which was developed to help call centre agents and their supervisors to deliver a better customer experience by analysing the tone of voice and giving immediate realtime feedback .

The PanaCast 50 products as well as Jabra headsets are certified by Microsoft and Zoom , which are Jabra ’ s most important strategic alliance partners . At the GITEX booth , Jabra will demonstrate how the brand achieves natural meeting experiences while taking full advantage of the intelligent features in Microsoft Teams Rooms and Copilot as well as Zoom Rooms and Zoom AI Companion .

In addition Jabra will present jointly with EPSON , what is an ideal meeting-room set-up using PanaCast 50 and EPSON projector . Jabra will announce a new distribution partnership and have partnership technology talks with Zoom and Microsoft at GITEX . •

M anageEngine is a division of Zoho and a provider of enterprise IT management solutions . ManageEngine has been actively providing end-to-end IT management solutions for over two decades in the Middle East . ManageEngine positions itself as one of the providers of IT management and security solutions worldwide .

GITEX Global 2024 gives the opportunity to display its full suite of 60 + IT products and its latest advancements in different niche domains , which includes endpoint security and management , IT service management , advanced analytics , operations management , and other segments . ManageEngine will be highlighting its overall cybersecurity suite and how ManageEngine aims to secure B2B businesses in the MENA region going forward in the era of emerging technology such as AI and ML .

Sujoy Banerjee , Associate Director MEA , ManageEngine

ManageEngine has been incorporating AI and ML capabilities into its IT suite of products by leveraging the best use of upcoming emerging technology to bolster the overall product functionalities and effectiveness . ManageEngine will be displaying this at booth A10 in Hall 7 .

ManageEngine will explain to its visitors how it leverages the latest emerging technology and the different use cases wherein it becomes effective against the ever-evolving cyber threats in the MENA cyberspace .

The rise in popularity for GenAI capabilities has increased the pace of the overall development of AI and ML capabilities across regions . The use of emerging technology has disrupted every sector in one way or the other to such an extent that AI is seen as the driving force for the next level of development in each sector .

ManageEngine has also seen the rise in evolving cyberattacks that have been synchronised using AI capabilities . ManageEngine will be highlighting how there is a need to bolster cyber defences to face these ever-evolving threats and how ManageEngine has incorporated the latest AI and ML capabilities into its suite of IT products since last year . •