FINAL WORD
from our respective different angles . It ’ s where the magic happens .
Anyone else on a similar path to discovering they have ADHD will know that empathy and a deepseated desire for connection are key themes that pop up . Personally , I ’ ve always had this and feel it ’ s essential when working in advertising . Because work doesn ’ t work if it doesn ’ t connect emotionally . Through my empathy and understanding I can put myself in individual people ’ s situations to understand what they need . And ultimately , that ’ s led to me finding my niche . I ’ m good at making mass-market products feel personal . A lot of my work leads to more than one answer , with multiple strands of storytelling creating richer campaigns that speak on a human level to many individuals .
That emotional , human connection is more important now than it ’ s ever been . Our world is increasingly being fed AI art , words and ideas that are totally bereft of personal connection . To be human is to be imperfect – and to embrace our quirks and differences .
Connection is what the world of advertising needs right now to stay fresh and relevant . My advice to anyone else with ADHD who ’ s starting out as an entrepreneur – in advertising or otherwise – is to embrace the way you ’ re able to think differently . Clients are crying out for fascinating insights from people who can look at things through an empathetic lens . Your passion and authenticity combined with an ability to see things differently can only lead to great things . x
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