CXO INSIGHT us further and faster , never mind that economies fluctuate and industries flounder and rise .

Over the years we ’ ve experienced the metamorphosis of our projects and also our people . We are guided by our intuition , common sense , measured trust and for technical outcomes – data too . As our teams enlarged and our portfolio multiplied at high speed , I make sure I empower my team with more than they can comfortably manage , thrusting them with assignments that shall evoke skills and abilities which lie latent . I ’ m determined to scale them through environments of personal and professional conflicts so they are stretched dynamically beyond their known limits to become even more accomplished .

Can you share some of the key strategies or initiatives that have driven strategic and commercial growth success within your role at DWTC ?

The events industry has faced unprecedented challenges in recent years . How has DWTC adapted to these changes , and can you highlight any innovations that have been been implemented to ensure continued success ?

In the last two decades , both the regional and global economies and consequently the events industry have boomed and busted , and risen again . The single biggest existential threat on the events ecosystem was the COVID pandemic . But our rock-solid belief in the power of people over technology was unwavering .

ANY GREAT PRODUCT IS THE COMBINED OUTPUT OF DIFFERENT PEOPLE WITH VARIED EXPERTISE . THE FINESSE TO EVOKE THE BEST OUT OF EACH INDIVIDUAL IS AN ART .

At the core of it , we are not motivated to organise events to fill the calendar . Our first instinct is to think how and what else we can do through our expertise and networks to advance the different industries and truly support them to create more business and meaningful outcomes . We are fixated on enlarging the ecosystem for all stakeholders and taking them to discover new topics and destinations so their business remains competitive .

Because we truly believe that when our clients and ecosystems grow first , we grow even bigger later . We shall not organise an event ‘ for the sake of it ’ which is also the maxim that guided us to decline numerous opportunities for new events propositions .

Over the years , Dubai , the UAE and our events business have built resilience and quick response mechanism to manoeuvre around and over geo-economic and social headwinds . Our biggest innovation is our investment in our people , taking chances on our team by involving them in devising strategy and then executing them in cycles of commercial adversity . Their ownership of this challenge and the development of self-belief , resourcefulness and the collective confidence in a unified mission over time becomes a conviction . This inspires confidence and trust in our stakeholders and clients ’ long-term .

Never mind what next comes our way , we are pretty ingenious in flying the plane while building it at the same time .

We think and put industries and our clients first before events .

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