AFRICA APAC EUROPE MIDDLE EAST NORTH AMERICA

The rebranding of Ukheshe to EFT Corporation follows Ukheshe ’ s acquisition of EFT Corporation in January 2024 , the first major milestone in both companies ’ shared vision of transforming financial services across the continent . The transition from Ukheshe to EFTCorp marks the next stage in bolstering the combined companies ’ knowledge and resources , improving the ability to offer innovative payment solutions to a wider market . Following the acquisition , the business has strengthened its technological capabilities , solidifying its position as a formidable player in the FinTech industry .

Under one EFTCorp , the company retains Ukheshe ’ s rich history of innovation , which first began with its mission to bring electronic payments to people without bank accounts . Since its inception , Ukheshe has onboarded numerous FinTechs and major brands , proudly introducing Africa ’ s first virtual card for WhatsApp transactions , enabling Telkom Pay ’ s digital payments wallet alongside development of its merchant solution , Telkom mPOS , a mobile POS solution for small businesses . In 2020 , Ukheshe strategically acquired Oltio , the developer behind Masterpass , to democratise digital payments for micromerchants , evolving the brand to Scan to Pay in 2023 . Extending into Africa , Ukheshe provides an innovative BaaS platform in East Africa , through its partnership Diamond Trust Bank and empowers users to send money across Africa through MTN ’ s cross-border money transfer solution .

In addition , Ukheshe ’ s proprietary Eclipse API platform has been a game-changer in the FinTech space , enabling the development and growth of financial service offerings across Africa and the Middle East . Eclipse exemplifies how Banking-as-a- Service ( BaaS ) can serve as a mechanism for closing the financial inclusion gap , offering businesses innovative ways to seamlessly integrate financial services .

The transition from Ukheshe ’ s bold orange to EFT Corporation ’ s established blue is symbolic of trust , stability and forward-thinking innovation . This colour shift reflects the company ’ s dedication to creating a secure and reliable financial ecosystem . The merged entity will continue to operate under the name EFT Corporation Limited .

With the rebranding , EFT Corporation is set to enhance its market presence and reaffirm its commitment to driving financial inclusion in key African markets . The new brand identity , encapsulated in the tagline , ‘ Together we are stronger . Together we are Banking Beyond Tomorrow ’, highlights the company ’ s mission of playing a leading role in the future of digital payments .

Clayton Hayward , Group CEO of the merged companies , said : “ We are incredibly proud of all Ukheshe has achieved . This rebrand marks the beginning of a new era of growth and possibilities for us as EFT Corporation . We look forward to facilitating a seamless and interconnected digital payment landscape that empowers banks and individuals to thrive in the digital economy .” x

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