REGIONAL ROUND-UP
AFRICA APAC EUROPE MIDDLE EAST NORTH AMERICA
ZOOMLION EXPANDS GLOBAL FOOTPRINT WITH OVER 140 COUNTRIES AND REGIONS COVERED
Zoomlion Heavy Industry Science & Technology opened its comprehensive customer centre in southern Vietnam in May , marking a significant step in expanding its global market network . Zoomlion ’ s world-leading solutions serve customers in over 140 countries and territories , enhancing its reputation as a leading manufacturer of advanced equipment . By prioritising localisation and digitisation , Zoomlion continues to deepen its global operations and achieve new heights in international development .
Zoomlion ’ s efforts in market expansion have yielded impressive results . In 2023 , Zoomlion achieved an overseas revenue of RMB17.9 billion ( US $ 2.47 billion ), a year-on-year increase of 79.2 %, with overseas income accounting for nearly 40 % of the total . localised business system on a global scale , shifting from regional growth to comprehensive , full-scale business expansion . This model effectively reduces the costs across the entire supply chain and enhances product delivery efficiency .
Now , Zoomlion is strategically increasing its global presence through the establishment of new retail locations and subsidiaries , including the inauguration of an agricultural machinery store in Laos , an earthmoving machinery store in Australia and 6S stores in Thailand , with new subsidiaries established in key markets such as Malaysia , Nigeria and Oman . Zoomlion ’ s engineering cranes have secured the highest market share in Turkey and Central Asia , with its local teams in Saudi Arabia , Malaysia , Vietnam and Kenya pushing up its market position in these countries .
Zoomlion has also set up over 30 primary business hubs and more than 350 secondary retail locations worldwide , with the number of its overseas employees exceeding 3,000 , allowing the company to further extend its business networks by penetrating key cities from major regional centres . This expansion is crucial in reinforcing the company ’ s global presence .
Zoomlion ’ s rapid growth trajectory in the international market is fuelled by its effort to establish an end-to-end , digitised and
Looking forward , Zoomlion will continue to unlock new growth opportunities by focusing on its end-to-end business model while synergising R & D , manufacturing , logistics , sales and services to achieve seamless operations . Zoomlion aims to optimise its overseas businesses by accelerating Digital Transformation , enhancing its riskcontrol capabilities and building an efficient management system for personnel , products , operations , services and finances . This strategy will turbocharge the company ’ s ability to establish a high-end global value chain and speed up our future growth . x www . intelligentcxo . com
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