INDUSTRY UNLOCKED
In this era of AI , retailers must prioritise certain key areas to enhance customer experiences and safeguard consumer trust .
KNOWING THAT BUSINESSES ARE USING ADVANCED SECURITY PRACTICES TO PROTECT THE CONSUMER IS A CRITICAL COMPONENT OF THE CUSTOMER EXPERIENCE .
Deliver highly personalised experiences with AI-driven chatbots
Chatbots empower businesses to provide highly personalised digital experiences to their customers , and they are an excellent way for businesses to provide around-the-clock selfservice across all digital channels and customer service at scale . By using AI-powered chatbots , businesses can ensure every customer service request is personalised , intentional and resolved quickly . and impersonation – preserving customer trust and information .
Optimising payment security with AI-powered payment processing
When considering the purchasing experience , many retailers rely on biometric-assisted payment processing through services like Apple Pay and Google Pay . However , they can also benefit from AI-powered payment processing . This can help with fraud protection and enables retailers to quickly sift through massive data volumes , identifying potential risks and detecting unusual payments .
Biometric-assisted payment processing and AI powered payment processing provide a safe , secure and seamless payment processing experience . These advancements are essential as many consumers will blame retailers for any payment-related issues they encounter . Any
Additionally , chatbots can capture information , answer questions , provide basic transactional support and perform identity verification ( ID & V ) before engaging agents – significantly improving customer experience and orchestrating seamless customer interactions across channels .
AI best practices for securing consumer trust
Knowing that businesses are using advanced security practices to protect the consumer is a critical component of the customer experience . The ID & V process is a standard practice across most industries , ensuring the seamless verification of customer identity and establishing the right to transact . It helps businesses verify a customer ’ s identity before any confidential information is provided . ID & V ensures customers feel safe and secure when communicating with a retailer .
With the rise of AI-generated deep fakes – where AI video , photos and voice can create a virtual copy of someone ’ s likeness – companies could find themselves in situations where bad actors are able to evade ID & V and potentially impersonate someone fraudulently . To overcome this and maintain security and trust , businesses need to implement AI to effectively combat these AI-created deep fakes . Retailers can use additional automated predictive signals to detect potential fraud . By using automated two-factor and multi-authentication methods , businesses can effectively prevent identity theft
38 www . intelligentcxo . com