Intelligent CXO Issue 39 | Page 32

FEATURE
AMAZON PRIME SET A PRECEDENT FOR CUSTOMERS TO EXPECT THEIR PARCELS AT SHOCKINGLY FAST RATES . so that it ’ s no longer impossible to envision exactly where your parcel is at any given time and when to expect it .
These technological advancements are fuelled by customer expectations and the boom of e-commerce . This type of demand means that organisations have to be prepared to become rapid and efficient to provide customer service .
Technology has the ability to completely transform delivery services , improving last-mile delivery processes and reducing costs from manual labour which was essential following the pandemic . In order to satisfy customer needs , these technological developments have provided a plethora of new delivery options for people to choose from . There is an option for everyone , no matter what their circumstances are .
With local drop points , it is an option for customers to pick up their packages from other areas such as kiosks at retail shops that provides safety for packages that people may want other people residing in the same house not seeing and versatility to pick up before or after work hours .
With real-time tracking , customers no longer have to adhere to long waiting times and unknown delivery times . With a click of their finger , they can follow along every step of their parcel online and get live updates . It provides them with the flexibility to plan their day around their delivery , instead of having to wait for it at any given moment .
For example , UK Hampshire-based business , Chalk Stream Foods , grows and supplies trout to a range of catering industries such as cruise liners , farm shops and delis . However , due to the pandemic , they were forced to move their business online and struggled to find new ways to deliver their fresh produce .
InXpress was able to help Chalk Stream Foods overcome their challenges and they have now been able to successfully deliver over 55,000 parcels with InXpress ’ help , supporting them with tracking every parcel they had to fulfil and talking to customers .
Technology has improved efficiency with delivery by automating tasks , integrating GPS systems for tracking deliveries and optimising processes , leaving customers much more satisfied . The shipping and delivery industry is constantly evolving and with the right innovation , it can harness powerful technology and address the pain points that customers and users are experiencing amid the e-commerce boom . x
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